Who we are

We are engineers, wired to solve problems 

Decio Shimura
(profile)
Managing Partner and Practice Lead

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Selma Shimura da Nobrega
(profile)
Co-founder and Practice Lead

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Sergio Shimura
(profile)
Co-founder and Practice Lead

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Our operating  principles

Sustainability and responsibility

We are committed to sustainable practices and responsible business operations that positively impact society and the environment.

Transparency and integrity

We emphasize clear communication with customers and putting ideas and decisions in writing. 

Customer focus


Our customers are at the heart of everything we do. We tailor our engagements to meet your unique needs.

Autonomy and empowerment

We empower teams and customers to make decisions and drive their own strategic vision.

Continuous learning and growth

We are proponents of learning from others and embracing new challenges. We enjoy working with customers who have strong opinions and are willing to share their expertise.

Innovation and creativity

We encourage innovative thinking and creative solutions to tackle complex challenges.

Opinions matter


We are one opinionated bunch (O2B), and we believe all opinions matter—but they need to be backed up by data.

Humility and humor


While we are dedicated to delivering exceptional results, we don't let ego get in the way of collaboration and learning.

Collaboration and partnership

We believe in working closely with our customers as partners to achieve shared goals.

Excellence and quality


We are outcome-oriented, but we don't take shortcuts. We strive for excellence in all our engagements, ensuring high-quality outcomes for our customers.